Looking for a quick, inexpensive tool to generate new customers for your business, or your cause? Consider the humble postcard, a proven tool for savvy marketers. I can give you at least 10 good reasons for postcard printing but here are a few to begin with.

First, the fast part of the promise. Because of their simplicity, printers can print postcards faster than they can print most brochures, catalogs, and so on. In addition, there’s no requirement to print envelopes, and then stuff the leaflet into an envelope. 

Of course, you could also print your own. Go Into an office supply store and pick up the card stock, either lined or plain, white or colored. Just be sure to pick a size for which the post office will give you the postcard rate. Go on the Internet and download a template, {fill complete} the template with your information, and run the cards through your ink jet or laser printer.

After completing the postcard printing process, or getting them from a printing company, print the addresses using a mail merge program, and stick on a stamp. That’s it. Just drop them off at the post office.

Second, postcard printing is about as cheap as a marketing campaign gets. All you have to print is a single card; no envelope or other products. Minimizing the pieces does make a difference, whether you do it yourself or have a printing service do it for you.

For example, a direct mail insert within an envelope requires that someone spend time stuffing the insert into the envelope. If you’re having this done by a print company, they’ll charge you an amount to cover their cost, and then mark up that cost. If you stuff it yourself, you have to consider the value of your time (which shouldn’t be free, should it?).

Distribution also costs less. The U.S. Postal Service provides a discounted rate on postcards, so you’ll pay less than you would to mail an envelope.
Keeping in mind this exercise is all about generating leads, you should be aware postcards get viewed almost 100% of the time. Direct mail pieces in envelopes may be discarded without being opened, but you really can’t avoid the message on a postcard. That makes the ratio of impressions per thousand pieces higher for postcards, and consequently a lower effective cost.

Of course, we’ve just touched on some crucial points about advertising with post cards. For a look at other factors, including flexibility, split-testing, and mandatory brevity, see the article 10 Reasons to Market with Postcards: Click here: Postcard Printing

 

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